For reports and dashboards creation, Helical Insight allows three methods -
(1) Instant BI : With an integrated machine learning and NLP, with a google like interface it allows you to just type your question and get instant business answers, for example : What is the revenue in last 3 months?.
This way instantly reports, dashboards, geographical dashboard etc can be created. The same interface could also be used for customizing like color change, adding heading, customizing the chart etc.
(3) EFW : For advanced users like developers it also allows the option to use any editor like notepad++ and create data analysis in the form of reports, dashboards, what-if analysis etc.